Our Story

A Name Born from Love

A'Lavon Hair & Beauty Co. is more than a brand — it is a tribute. Every product we create carries the name and spirit of Felicia A'Lavon Hines-Marshall, the beloved mother of our founder, Jakia Jones. When Jakia lost her mother, she found a way to keep her memory alive in the most meaningful way she knew how: through the art of caring for natural hair.

The name A'Lavon is not just a brand name. It is a promise — a promise to honor a legacy of love, beauty, and strength with every bottle formulated and every curl nourished.

Meet the Founder

Jakia Jones is a licensed natural hair specialist based in Asheboro, NC, with years of hands-on experience helping women embrace and celebrate their natural hair. Her passion for healthy hair care runs deep — rooted in culture, community, and a genuine desire to see every woman thrive in her natural crown.

After years of working with clients and witnessing firsthand the damage caused by harsh chemicals and synthetic ingredients, Jakia set out to create something different. Something better. Something she could stand behind with her whole heart.

Formulated with Purpose

Every A'Lavon product is carefully formulated by Jakia herself using all-natural, non-toxic, plant-based ingredients. No fillers. No harmful chemicals. Just clean, intentional formulas designed to nourish your hair from root to tip.

Our flagship Hair Growth Oil has already earned a perfect 5-star rating from our community — and that means everything to us. When your hair thrives, we know we are honoring the mission that started it all.

Our Commitment to You

At A'Lavon Hair & Beauty Co., we believe that natural hair care should be accessible, effective, and rooted in love. Whether you are just beginning your natural hair journey or you are a seasoned naturalista, our products are made with you in mind.

We are proud to serve our community from Asheboro, NC, and beyond — bringing the same care and expertise Jakia brings to every client in the salon, directly to your home.

"This brand is my mother's legacy. Every drop of oil, every ingredient chosen with care — it's all for her, and for every woman who deserves to feel beautiful in her natural hair."
— Jakia Jones, Founder & Licensed Natural Hair Specialist

Thank you for being part of the A'Lavon family. When you choose our products, you are not just caring for your hair — you are becoming part of a story of love, healing, and natural beauty.

With love,
Jakia Jones & the A'Lavon Hair & Beauty Co. family